Founded in 1856 by Thomas Burberry, Burberry has evolved into one of the world's most iconic luxury fashion brands. Known for its distinctive check pattern and trench coats, Burberry has a rich history that blends innovation, craftsmanship, and timeless style. Over the years, the brand has become synonymous with British elegance and has maintained its relevance through continuous reinvention.

Origins and Early Innovations

Thomas Burberry started his journey in Hampshire, England, opening a small draper's shop. His vision was clear: to create outerwear that combined functionality with style. In 1879, Burberry invented gabardine, a waterproof and breathable fabric that revolutionized outerwear. This innovation laid the foundation for the brand's iconic trench coat, which was later adopted by British soldiers during World War I for its durability and practicality.

The Iconic Trench Coat

The Burberry trench coat is perhaps the brand's most recognizable product. Designed for military use, it quickly became a fashion staple due to its versatility and classic design. Features like the D-ring belt, gun flap, and storm shield were not just decorative but served practical purposes. Today, the trench coat remains a symbol of sophistication and has been worn by countless celebrities, further cementing its status as a fashion must-have.

Expansion and Modernization

Throughout the 20th century, Burberry expanded its offerings beyond outerwear, introducing fragrances, accessories, and ready-to-wear collections. The brand's signature check pattern, introduced in the 1920s, became a global symbol of luxury. However, in the 1990s, Burberry faced challenges as overexposure led to a decline in exclusivity. Under the leadership of CEOs like Christopher Bailey and now Riccardo Tisci, the brand has redefined itself by balancing tradition with modernity, appealing to a younger, global audience.

Burberry Today

Today, Burberry is a leader in the luxury fashion industry, known for its innovative designs and commitment to sustainability. The brand has embraced digital transformation, leveraging social media and e-commerce to connect with consumers worldwide. Its collaborations with artists and influencers have kept it relevant in an ever-changing fashion landscape. Burberry continues to honor its heritage while pushing boundaries, ensuring its legacy endures for generations to come.

For a detailed look at Burberry's latest collections, check out this product spreadsheet, which provides an overview of their current offerings.