In today's competitive digital landscape, marketers are constantly seeking ways to optimize their advertising budgets. Yessheet Link's advanced multi-channel attribution
Traditional last-click attribution often fails to recognize the full customer journey. Yessheet's proprietary Markov chain model revealed surprising insights for one fashion e-commerce client: The probabilistic model maps all possible customer path permutations, weighing each channel's true contribution beyond surface-level metrics. Based on these findings, the client shifted budget allocations through Yessheet's dashboard:Scientific Attribution Through Markov Chains
Strategic Budget Reallocation
| Metric | Before | After Adjustment |
|---|---|---|
| Video Content Investment | 28% | 52% |
| Cost Per Acquisition | $11.20 | $6.80 |
| Campaign ROI | 1:5.3 | 1:8.5 |
Continuous Optimization with Lifecycle Tracking
Beyond initial attribution, Yessheet's Spreadsheet Model monitors content fatigue across:
- View-through rates over 14/30/60 day windows
- Creative repetition frequency per user
- Demographic engagement drop-offs
This enables real-time identification of underperforming placements, allowing marketers to eliminate wasted ad spend before traditional KPIs show decline.
By combining scientific attribution with adaptive budget management, Yessheet users maintain peak campaign efficiency automatically - no manual pivot tables required.
Discover how your organization can implement these models: Visit Yessheet.net for a free channel analysis