Since its inception in 1856, Burberry has become synonymous with British luxury and timeless elegance. Founded by Thomas Burberry, the brand originally started as a small outfitter's shop in Basingstoke, England. Over the decades, Burberry has evolved into a global fashion powerhouse, known for its iconic trench coats, distinctive check pattern, and innovative designs that blend tradition with modernity.

The Birth of an Icon

Thomas Burberry, a 21-year-old draper's apprentice, opened his first store with the vision of creating durable and functional outdoor clothing. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized outerwear. This innovation led to the creation of the iconic Burberry trench coat, which was first commissioned by the British War Office during World War I. The trench coat quickly became a symbol of practicality and style, and its design has remained largely unchanged to this day.

The Evolution of the Brand

Throughout the 20th century, Burberry expanded its product range, introducing scarves, handbags, and accessories that bore the now-famous Burberry check. The check pattern, characterized by its camel, black, red, and white stripes, was introduced in the 1920s as a lining for the trench coats. By the 1960s, it had become a signature element of the brand, appearing on everything from umbrellas to luggage.

In recent years, Burberry has embraced digital innovation, becoming one of the first luxury brands to adopt social media and live-streaming technology. The brand's runway shows are now accessible to a global audience, showcasing its commitment to blending tradition with cutting-edge technology.

Burberry Today

Today, Burberry continues to lead the way in luxury fashion, with a focus on sustainability and ethical practices. The brand has pledged to become carbon neutral by 2022 and has introduced initiatives to reduce waste and promote circular fashion. Under the creative direction of Riccardo Tisci, Burberry has reimagined its iconic trench coat, offering a fresh take on this classic piece while staying true to its heritage.

For those looking to explore the latest offerings from Burberry, you can find a detailed electronic catalog here, featuring a wide range of products that embody the brand’s commitment to quality and innovation.

Conclusion

Burberry's journey from a small outfitter's shop to a global luxury brand is a testament to its enduring appeal and commitment to innovation. With its rich heritage, iconic designs, and forward-thinking approach, Burberry remains at the forefront of British fashion, inspiring generations of style enthusiasts around the world.