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Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to a globally recognized luxury fashion house. Known for its iconic trench coats, timeless designs, and the distinctive check pattern, Burberry has become a symbol of British elegance and innovation.
The brand's groundbreaking invention, gabardine, emerged in the late 19th century. This weatherproof yet breathable fabric revolutionized outerwear, offering durability and comfort. Thomas Burberry's creation caught the attention of explorers and adventurers, including Sir Ernest Shackleton, who wore Burberry gabardine during his expeditions to the Antarctic.
Burberry's reputation soared during World War I when the trench coat
In the 20th century, Burberry expanded its offerings beyond outerwear, introducing fragrances, accessories, and ready-to-wear collections. The brand's signature check pattern, first introduced as a lining for its trench coats in the 1920s, became a global phenomenon. While the pattern faced overexposure in the 2000s, Burberry successfully repositioned it as a symbol of luxury and exclusivity. In recent years, Burberry has embraced technology to connect with a younger, digitally-savvy audience. Under the leadership of former CEO Marco Gobbetti and Chief Creative Officer Riccardo Tisci, the brand launched innovative campaigns, including live-streamed runway shows and collaborations with influential celebrities. Burberry's commitment to sustainability is also evident, with initiatives to reduce its carbon footprint and promote ethical practices. For those interested in exploring Burberry's latest collections and products, check out this product spreadsheet
Burberry's enduring legacy lies in its ability to blend tradition with innovation. By staying true to its roots while embracing change, the brand remains a cornerstone of luxury fashion, inspiring generations to come.
