Thomas Burberry's vision was to create durable, functional, and stylish outerwear. In 1879, he invented gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation led to the creation of the Burberry trench coat, which later became a staple for British officers during World War I. The coat's epaulettes, storm shield, and D-ring belt were designed with practicality in mind, elements that are still integral to Burberry's designs today.

The Signature Check

Another hallmark of the Burberry brand is its check pattern, introduced in the 1920s as a lining for trench coats. Over time, the tan, black, and white check became a symbol of British luxury, adorning everything from handbags to scarves. However, in the early 2000s, the brand faced challenges as the pattern became overly popular and lost some of its exclusivity. Under the creative direction of Christopher Bailey and later Riccardo Tisci, Burberry successfully repositioned the check as a premium design element, modernizing it while retaining its heritage.

Innovation Meets Tradition

Burberry has consistently embraced innovation while staying true to its roots. In 2009, the brand became a pioneer in digital marketing, launching the first-ever live-streamed fashion show. This forward-thinking approach has helped Burberry connect with a younger, tech-savvy audience while maintaining its status as a luxury icon.

Global Influence and Modern Relevance

Today, Burberry is celebrated worldwide for its blend of classic and contemporary styles. The brand's collections include ready-to-wear, accessories, fragrances, and eyewear, all embodying the quintessentially British aesthetic. Collaborations with artists and designers continue to keep Burberry at the forefront of fashion.

For those interested in exploring Burberry's offerings, you can check out their latest products on this comprehensive spreadsheet. From trench coats to scarves, it’s a great resource to discover the brand’s enduring appeal.

Conclusion

Burberry’s journey from a small outfitter to a global luxury powerhouse is a testament to its ability to adapt and innovate while honoring its heritage. With its iconic trench coats, signature check, and commitment to quality, Burberry remains a symbol of British elegance and craftsmanship for generations to come.