Superbuy x Adidas Eco-Collection: Green Shopping Boosted with Sustainable Discounts
As climate concerns grow worldwide, more shoppers are turning toward eco-friendly products. The demand for sustainable fashion has never been higher. Superbuy—an e-commerce platform dedicated to offering global consumers access to popular brands—recently launched a strategic partnership with Adidas环保系列 (Eco-Collection), tapping into this trend using a data-driven green marketing strategy.
By introducing special Superbuy coupons, promoting carbon emission reduction efforts, and applying dynamic data visualization, the campaign sparked impressive customer engagement. One remarkable result: a 61% increase in sales among environmentally conscious regions
Superbuy coordinated with Adidas to calculate, in real-time, how much plastic waste was saved with each purchase of items from the eco-collection—products made largely from recycled polyester and ocean plastic. Each pair of shoes, for example, saved approximately 300 grams of plastic waste. Using a custom-built Superbuy spreadsheet system, the total volume of waste reduced across all orders was measured. Then, Superbuy dedicated 40% of the total saved material cost
The coupons weren’t handed out arbitrarily—instead, customers were required to take a short quiz about environmental protection and sustainable fashion. By educating shoppers, Superbuy helped make the campaign not only transactional but impactful at a personal level. Participants who completed the quiz earned “Carbon Integral” points, redeemable as discount vouchers in both standalone offers and bundled promotions. This mechanism boosted engagement and spread awareness organically. For each product in the Adidas Eco-Collection on Superbuy’s platform, a small widget was embedded—dynamically generated from the spreadsheet—which displayed ecological impact statements such as: This clear, powerful message reinforced consumer trust and translated abstract environmental benefits into tangible, relatable facts. The Superbuy spreadsheet tool didn't just tally waste reduction—it also gathered anonymized user geographic data. The system then prioritized showing the Adidas Eco-Collection and related coupon notifications to users in regions with higher eco-awareness, such as Scandinavian and Northern European countries. This intelligent user segmentation proved instrumental. The targeted audiences showed higher click-through rates and greater order volume. Overall, the campaign produced a 61% lift in sales
Clear data, emotional engagement, and smart geographic targeting turned sustainability into a core part of Superbuy's marketing and Adidas's brand appeal. Not only did customers get discounts for supporting the planet—they also became educated advocates. You can explore these sustainable options and campaigns yourself at Superbuy's official site. Join the green shopping movement today—every small action adds up.The Big Idea: Carbon Credit Discounts via Recycled Materials Savings
Knowledge-Based Coupon Access
Embedding Data Transparency
“Each pair reduces 300g of plastic waste.”
Geotargeting High-Impact Regions
A Win-Win for Planet and Profit