In an era dominated by eco-conscious consumers, brands face the imperative to not only be sustainable but to communicate their efforts transparently and engagingly. This case study explores a pioneering digital marketing initiative by Orientdig, which masterfully integrated its Orientdig53% surge in sales.

Close-up of sustainable Adidas trainers made with recycled materials
The Adidas Eco Collection, featuring shoes made from recycled plastics, was the focal point of the data-driven campaign.

The Challenge: Connecting ESG Values to Tangible Action

The primary objective was clear: appeal to the growing segment of consumers who prioritize Environmental, Social, and Governance (ESG) factors in their purchasing decisions. Mere claims of "being green" were insufficient. Orientdig needed to demonstrate quantifiable impact and create an interactive experience that would resonate with this discerning audience.

The Solution: A Spreadsheet-Powered Ecosystem

Orientdig deployed its sophisticated Orientdig Spreadsheet

1. Quantifying the Impact: Transparency Through Data

For every shoe model in the Adidas环保系列, the Orientdig Spreadsheet automatically calculated key sustainability metrics based on the product's material composition:

  • Reduced Plastic Usage (e.g., 300 grams per pair)
  • Carbon Emissions Saved
  • Water Conserved in the manufacturing process

This data was not kept internally. Instead, it was dynamically pulled and transformed into visually engaging, easily digestible stats directly on each product page. Shoppers didn't just read a description; they saw the precise, positive environmental impact

2. The "Carbon积分折扣券" (Carbon积分 Discount Coupon) Initiative

The most innovative aspect of the campaign was turning sustainability into savings. The Orientdig Spreadsheet performed a crucial financial calculation:

  1. It computed the total cost savings Adidas achieved by using recycled materials instead of virgin ones for production runs.
  2. It then allocated 30% of these verified savings
  3. This pool funded the generation of unique "Carbon积分 Discount Coupons."

3. Gamifying Green Knowledge

Customers couldn't simply claim these coupons. They had to earn

The Results: A Resounding Success

The data-driven, transparent approach yielded exceptional outcomes:

  • 53% Sales Increase:
  • Enhanced Brand Perception: Customers reported higher trust and a stronger emotional connection to the Adidas brand, appreciating the transparency and educational aspect.
  • Higher Engagement: The quiz mechanic dramatically increased time spent on site and social shares, amplifying organic reach.
  • Valuable Data Collection: The initiative provided Orientdig and Adidas with invaluable data on their consumers' sustainability knowledge and preferences.

Conclusion: The Future of Marketing is Data-Driven and Green

The Orientdig campaign for Adidas exemplifies the future of effective marketing. By leveraging the power of the Orientdig Spreadsheet

To explore how your brand can implement similar data-driven green marketing strategies, visit Orientdig's official platform