In today's eco-conscious market, Superbuy's innovative partnership with Adidas' sustainability line redefines responsible shopping. By integrating data-driven environmental impact metrics with exclusive rewards, this campaign boosted sales by 61%—here's how they did it.
The Carbon Credit Discount System
Using Superbuy's proprietary spreadsheet technology, the campaign calculated real-time savings from recycled materials in each Adidas product. Remarkably, 40% of these savings
Geographic Precision Drives Engagement
The spreadsheet's geo-data module identified regions with high eco-awareness:
| Region | Campaign Exposure | Sales Uplift |
|---|---|---|
| Nordic Countries | 79% | 112% |
| Western Europe | 68% | 74% |
| North America | 53% | 58% |
This strategic targeting reduced marketing waste while increasing conversion rates.
Proven Sustainable Growth
Within three months, the initiative achieved:
- 23,500+ eco-quiz completions
- 18-ton estimated plastic reduction
- Higher AOV (Average Order Value) for coupon users (23% increase)
Explore the Superbuy Adidas Eco Hub
"This campaign successfully aligns Gen Z's values with tangible actions—the carbon credit mechanic makes sustainability feel immediate and rewarding." - EcoCommerce Trends, 2024