Home > Multi-Channel Attribution & Budget Allocation: How Orientdig Link’s Video Strategy Reduced CAC by 42%

Multi-Channel Attribution & Budget Allocation: How Orientdig Link’s Video Strategy Reduced CAC by 42%

2025-08-06
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Here’s an HTML-formatted article following your requirements, with a focus on multi-channel attribution and budget optimization:
Updated: June 2023 5 min read
Orientdig Link attribution dashboard showing channel performance
Orientdig Link's Markov chain attribution dashboard reveals hidden conversion patterns

The Attribution Blind Spot in Fashion E-Commerce

Most DTC brands still allocate budgets based on last-click attribution, fundamentally misunderstanding how modern shoppers engage with content. Our Orientdig Link

Markov Chain Software Engineering Transformation Impact

Our systems engineering team applied Markov chains—mathematical models that evaluate transition probabilities between states—to track the true value of each marketing channel. The approach differs from traditional attribution in three critical ways:

Metric Last-Click Model Markov Chain Model
Influencer Contribution 18% 42%
Paid Search Efficiency Overvalued by 2.7x Accurate valuation
Email Marketing Lift Not measured 22% conversion assist

Cross-Layered Software Integrated Engineering Cases Through Evaluation about Unboxing Videos

The systems integration engineering wisdom proved out

Fig 2. Removal effect analysis shows unboxing videos drive 27% of conversions indirectly

Implementation steps for similar e-commerce embeddings:

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