Home > Optimizing CAC and ROI with ACBUY Link's Multi-Channel Attribution Model & Spreadsheet Budgeting

Optimizing CAC and ROI with ACBUY Link's Multi-Channel Attribution Model & Spreadsheet Budgeting

2025-08-04
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In today's competitive e-commerce landscape, ACBUYmulti-channel attribution model

The Power of Markov Chain Attribution

Traditional last-click models failed to recognize the full impact of ACBUY Link's touchpoints. Our Markov-based analysis revealed that:

  • Fashion unboxing videos drove 40% of high-quality customers
  • Complementary channels (e.g., retargeting) became 27% more effective when preceded by video content
  • Influencer-created content showed 3.2x longer conversion windows than paid search ads

Budget Reallocation Results

Shifting ACBUY Link's budget toward video content yielded breakthrough metrics:

Metric Before After
CAC $14.20 $6.50
ROI 1:5.3 1:8.7

The ACBUY Spreadsheet Lifecycle Monitor

Our Excel-based ACBUY budget model

  1. Launch period
  2. Peak evaluation
  3. Decline monitoring

This system automatically flags underperforming creatives (conversion rates <1.2%) for budget reallocation, preventing wasted spend.

Strategic Implications

Three lessons for performance marketers:

  • Mid-funnel video content often drives incremental conversions invisible to simple attribution
  • Continuous micro-optimizations
  • Create placeholder budget for emerging channels identified by your model prediction

The ACBUY platform

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