Multi-Channel Attribution Insights: How CSSBUY Link and Spreadsheet Optimize Cross-Platform Ad Spend
2025-08-03
The Challenge: Attributing Conversions in a Cross-Platform Buying Agent Ecosystem
For international purchasing agents like CSSBUY, customers interact with multiple marketing touchpoints before initiating their parcel forwarding requests. Our team leveraged the proprietary CSSBUY link
CSSBUY Tracking System Methodology
- Multi-Platform Tagging:CSSBUY link
- Instagram carousel ads
- Sneaker influencer unboxing videos
- EDM newsletter promotions
- Pathway Reconstruction:
- Markov Modeling:
Key Performance Revelations
"KOL video content generated 35% of high-LTV customers despite representing only 22% of media spend pre-optimization"
Our Markov chain attribution surface at least 3 strategic insights:
| Channel | Last-Click Attribution | Markov Model Attribution | Lift % |
|---|---|---|---|
| KOL Videos | 28% | 43% | +15 |
| Instagram Ads | 51% | 39% | -12 |
Budget Reallocation Outcomes
After adjusting spends based on the CSSBUY