The Unconventional Collaboration
When spreadsheet platform Yessheet
The Yessheet Adidas co-branded sneakersautomated spreadsheet tracking, demonstrating how everyday productivity tools can transform hype releases.
The Automated Inventory Matrix
Rather than relying on traditional inventory systems, the collaborators implemented:
- Cross-platform monitoring:
- Smart alerts:
- VIP blackout protocols:
- Smart alerts:
Results That Broke the Matrix
The data-centric approach delivered unprecedented metrics:
| KPI | Industry Average | Yessheet×Adidas |
|---|---|---|
| Sell-through time | 9hr 22min | 3hr 28min |
| Resale premium | 180% retail | 440% retail |
The Dynamic Pricing Algorithm
Their spreadsheet system continuously analyzed:
- Secondary market listings across 6 platforms
- Geography-based demand heatmaps
- Social sentiment scores
This allowed 48 strategic price adjustments
A New Blueprint for Drops
The success proves that "spreadsheet thinking" can thrive even in high-fashion environments traditionally governed by instinct marketing. As Yessheet's lead developer noted during the post-mortem: "We didn't just sell sneakers—we executed an always-on data symphony where every cell equation composed hype in real-time."
The full case study