In today's competitive shopping agent market, cross-platform ad campaigns—spanning Instagram ads, influencer collaborations, and email marketing—require data-driven attribution to maximize ROI. CSSBUY utilizes a unique multi-touch attribution (MTA)CSSBUY Spreadsheet, powered by Markov chain modeling, to dissect channel performance and reallocate budgets intelligently.
The Challenge: Fragmented Data Across Platforms
Traditional last-click attribution fails to capture the full customer journey for overseas buyers. CSSBUY’s solution? A dynamic spreadsheet that:
- Tracks touchpoints
- Calculates conversion probability
- Adjusts CSSBUY Link budgets
- Calculates conversion probability
Key Insights from Markov Modeling
Analysis revealed that 35% of high-intent customers
By reallocating CSSBUY Link$7.2 per customer
Channel
Attribution Weight
Cost Per Acquisition (Pre-Adjustment)
KOL Unboxing Video
35%
$10.4 (initial)
Instagram Carousel Ads
28%
$12.1
EDM Campaigns
19%
$14.7
Optimized Results
- Video outperforms static content
- EDM still plays a role
- Continuous attribution updates
- EDM still plays a role
Pro Tip: Marketers can adapt this workflow by leveraging CSSBUY’s public templates