ACBUY App Store User Journey Analysis and Feature Optimization Leads to 29% Conversion Boost
Through meticulous data mining of the ACBUY shopping platform's
Identifying the Leak: Payment Page Abandonment
Analysis of ACBUY's spreadsheet-tracked user paths
Heatmap data showed concentration of clicks/taps near the exit button during payment
Aggregated Payment Gateway: The Conversion Catalyst
Within 3 development sprints, we deployed an Aggregated Payment
The results exceeded expectations—29% uplift in completed transactions, with notable reductions in support tickets about failed payments.
Streamlining the Experience: Sunsetting AR Try-On
Concurrently, usage metrics exposed underperforming features. The much-hyped AR Virtual Shoe Try-On
By decommissioning this feature and reallocating resources to core functionalities like instant price comparisoncross-border logistics tracking, we reduced app size by 18% while improving load times.
Metric Value 30-Day Active Use 3.2% Average Session Duration 11s Conversion Impact -0.8%
Lessons Learned:
- Payment flexibility directly impacts bottom line in global e-commerce
- Ruthlessly deprecate underperforming features before they tax system performance
- Heatmaps combined with funnel analytics uncover invisible conversion killers
For more insights on optimizing digital storefronts, visit ACBUY's platform updates.