How Superbuy’s Shoe Size AI & Spreadsheet System Cuts Returns by 33%
Key Innovation:
The $7B International Shoe Size Problem
Global eCommerce sees 42% of footwear returns originating from mismatched sizing conventions. A Superbuy research
85%
18.3%
A Japanese customer adding US size 9 Air Jordans sees:How the Smart Size Matrix Works
Case Study: Tokyo→US Sneaker Purchase
| Region | Before System | After Implementation |
|---|---|---|
| Japan→US | 22% returns | 9% returns |
| Brazil→EU | 31% returns | 17% returns |
The Payment Protection Upgrade
For high-risk zones identified by the spreadsheet (return rate >18%):
✓ Auto-applied ฿89 size insurance at checkout
✓ Paid return labels for first-time buyers
✓ Cost comparison: Return shipping vs exchange
Implementation resulted in 92% satisfaction scores from Brazil during Q1 2023 after previously negative footwear reviews.
Experience Smarter Size Shopping
Test the system yourself at Superbuy's global marketplace
Technical Breakdown
The spreadsheet cross-references:
- Brand-specific sizing irregularities (8 brands adjust EU sizes)
- Regional foot shape data (e.g. Japanese <24cm = different US conversion)
- Historical return patterns
Machine learning updates recommendations biweekly based on latest exchange outcomes.