In international e-commerce, footwear returns due to sizing issues cost businesses $7 billion annually. Superbuy's innovative approach through its global sizing solution
A Japanese customer typically wears US size 9 for Nike sneakers? Think again. Our data reveals 68% of Asia-Pacific shoppers require different sizes when ordering Western brands. Traditional conversion charts fail to account for foot shape variations and regional manufacturing differences.The Sizing Crisis in Cross-Border Commerce
Superbuy's Two-Tier Solution
1. Intelligent Size Conversion Matrix
The proprietary Superbuy Spreadsheet integrates 38 national sizing standards with real customer data. When a Brazilian user selects US size 10.5, the system:
- Displays millimeter-based foot length equivalents
- Shows side-by-side brand-specific comparisons (e.g., "Adidas Ultraboost fits 0.3cm longer than Nike React")
- Serves video tutorials on how to measure foot width
2. Predictive Return Management
Machine learning identifies high-risk transactions:
| Region | Return Rate | Solution |
|---|---|---|
| South America | 22% | Auto-applied return insurance |
| Middle East | 14% | Width measurement reminder |
Measurable Business Impact
Implementation results across 120,000 orders:
33%↓
Sizing-related disputes
28%↑
Repeat purchase rate
German customers particularly benefit from the "EU-to-UK" conversion overlay, achieving 94.2% first-order fit accuracy.
Future Developments
Upcoming features include AR foot mapping via smartphone cameras and regional last shapes database. Learn more about our global fit technology.