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Orientdig Spreadsheet: Powering Adidas' Eco-Conscious Marketing Revolution

2025-07-19

In an innovative fusion of sustainability and digital tools, Orientdig

The Carbon Credit Incentive Program

Through meticulous calculations in the Orientdig spreadsheet platform, 30% of material cost savings are converted into "Carbon Credit Coupons." Customers earn these digital rewards by completing environmental knowledge quizzes - a gamification approach that boosted engagement by 72%.

Sustainability impact dashboard showing plastic reduction metrics
Screenshot of Orientdig's generated impact visualization showing "300g plastic eliminated per pair"

Transparent Impact Reporting Drives Conversions

The campaign's breakthrough innovation lies in its spreadsheet-generated product page widgets that display:

Metric Value
Water Saved 42 liters per pair
CO₂ Reduction 1.2 kg per pair
Recycled Content 78% average

This data transparency resonated strongly with ESG-conscious consumers, contributing to the series' 53% sales increase38% higher average order value

Integrated Marketing Outcomes

Generated 320,000+ user-generated content pieces through shareable eco-quizzes
  • Increased time-on-page by 2.4 minutes for products with impact visualizations
  • Achieved industry-leading 29% repeat purchase rate within the eco-collection
  • By leveraging Orientdig's spreadsheet technology as both operational infrastructure and customer engagement tool, Adidas has established a replicable model for sustainable commerce. The Orientdig platform

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