In an innovative fusion of sustainability and digital tools, Orientdig
The Spreadsheet-Backed Sustainability Engine
Orientdig's proprietary spreadsheet system serves as the operational core for this green marketing integration:
- Automatically calculates resource savings from recycled materials
- Generates dynamic pricing models with ecological discounts
- Creates real-time sustainability visualizations for product pages
The Carbon Credit Incentive Program
Through meticulous calculations in the Orientdig spreadsheet platform, 30% of material cost savings are converted into "Carbon Credit Coupons." Customers earn these digital rewards by completing environmental knowledge quizzes - a gamification approach that boosted engagement by 72%.

Transparent Impact Reporting Drives Conversions
The campaign's breakthrough innovation lies in its spreadsheet-generated product page widgets that display:
Metric | Value |
---|---|
Water Saved | 42 liters per pair |
CO₂ Reduction | 1.2 kg per pair |
Recycled Content | 78% average |
This data transparency resonated strongly with ESG-conscious consumers, contributing to the series' 53% sales increase38% higher average order value
Integrated Marketing Outcomes
- Generated 320,000+ user-generated content pieces through shareable eco-quizzes
- Increased time-on-page by 2.4 minutes for products with impact visualizations
- Achieved industry-leading 29% repeat purchase rate within the eco-collection
By leveraging Orientdig's spreadsheet technology as both operational infrastructure and customer engagement tool, Adidas has established a replicable model for sustainable commerce. The Orientdig platform