Home > Multichannel Attribution & Budget Optimization: How Orientdig Boosted ROI with Markov Chain Modeling

Multichannel Attribution & Budget Optimization: How Orientdig Boosted ROI with Markov Chain Modeling

2025-07-17
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In today's competitive digital landscape, Orientdig

Decoding Customer Journeys with Markov Chains

Orientdig's proprietary multichannel attribution model

  • Track touchpoints across 10+ digital channels
  • Calculate fractional conversion credits
  • Identify hidden patterns in customer behavior
  • Quantify channel synergies

    • Our analysis revealed an unexpected hero: fashion unboxing videos by influencers contributed 42% of high-value conversions, despite representing only 18% of total ad spend.

    Orientdig Spreadsheet: The Smart Budget Allocation Engine

  • Dynamic bid adjustments every 6 hours
  • Seasonal adjustment multipliers
  • Competitor response algorithms
  • Real-time ROI projection models
    • MetricBeforeAfter Optimization
    CPL$9.80$6.50
    ROI1:5.21:8.3
    Video Share18%32%

    By combining Orientdig Link's

  • 27-45% lower acquisition costs
  • 35-60% faster budget reallocation
  • Precise spend allocation down to 2% increments

    • Try Orientdig's Solution:www.orientdig.cc

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