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Viral Coefficient Optimization: How ACBUY Coupons Achieved K=1.7 Through Social Sharing

2025-07-14

In the competitive world of e-commerce coupons, ACBUY

The Science Behind Viral Coupon Design

By systematically testing design elements through their ACBUY Spreadsheet Viral Calculator, the marketing team identified two critical components that boosted sharing behavior:

  • Countdown Timers
  • Visual Progress Bars

Quantifying Psychological Triggers

The "Only 5 Spots Left" version demonstrated 856% higher sharing rates per user

Building the Spreadsheet Model

ACBUY's free viral coefficient template

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