Home > Revolutionary Co-branding: Superbuy x adidas Limited Edition Launch with Smart Spreadsheet-Powered Inventory Control

Revolutionary Co-branding: Superbuy x adidas Limited Edition Launch with Smart Spreadsheet-Powered Inventory Control

2025-07-08

In an industry-first innovation, Superbuy has transformed hype sneaker releases through its data-driven spreadsheet management system during the adidas collab launch, achieving unprecedented sell-out efficiency and dynamic pricing intelligence.

Precision Inventory Orchestration

The collaboration utilized a proprietary Excel-based SKU monitoring dashboard that:

  • Synced global inventory across 7 sales channels
  • Detected 12 instances of early product leaks via automated scrapers
  • Triggered VIP early access 410 minutes ahead of schedule

Key Performance Metrics

2.3x faster 92% accuracy 27% revenue boost

Real-Time Telegram Integration

Through API connections between Excel and Telegram bots:

  1. Live inventory updates pushed every 18 seconds
  2. Color-coded stock alerts based on depletion velocity
  3. Automated waitlist activation at 15% stock threshold
"Our sheet-driven system converted raw data into actionable hype - seeing which sizes would sell out first allowed strategic promotion pushing." - Superbuy Data Lead

Dynamic Resale Price Adaptation

The Excel model incorporated:

Data SourceUpdate FrequencyPricing Impact
StockX APIHourly±8% Presale Adjustments
GOAT FeedsReal-timeSize-specific Markups
Taobao ResellersDailyRegional Price Optimization

This approach eliminated the traditional 3-5 day price discovery period, with Superbuy's presale prices tracking within 5% of eventual resale values.

Experience next-gen drop management on our Superbuy Sneaker Platform

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