Home > Superbuy x Adidas Collab: How Spreadsheet & Real-Time Monitoring Boosted Sell-Out Speed by 2.3X

Superbuy x Adidas Collab: How Spreadsheet & Real-Time Monitoring Boosted Sell-Out Speed by 2.3X

2025-07-06
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Revolutionizing Limited Drops with Data-Driven Strategies

When Superbuy

The Omnichannel Inventory Dashboard

Key to success was a centralized spreadsheet monitoring system that:

  • Tracked stock levels across all platforms in real-time
  • Generated visual stock indicators for Telegram updates
  • Auto-calculated regional allocation adjustments

This transparent approach reduced customer complaints by 47% compared to previous drops.

Emergency Protocol Automation

The system included smart triggers for early leaks:

  1. AI scrapers detected unauthorized early listings
  2. Automated alerts notified the ops team within 90 seconds
  3. VIP pre-order window launched 6 hours ahead of schedule

This responsiveness converted 32% of accidental viewers into confirmed purchases.

Results That Speak Volumes

The data-powered release strategy delivered:

MetricImprovement
Sell-out speed230% faster
Aftermarket premium18% higher ASP
Customer satisfaction4.8/5.0 rating

Dynamic Pricing Engine

By connecting their spreadsheet to resale market APIs, Superbuy achieved:

  • Hourly price adjustments based on secondary market trends
  • Pre-sale tiering that maximized early commitment
  • Demand forecasting with 88% accuracy
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