When designing social coupon campaigns, calculating the viral coefficient (K-factor)Orientdig Spreadsheet
The Formula Behind Breakaway Virality
- Countdown Pressure:
- Tiered Incentives:
- Chain-Reaction Design:
Variation | Base Shares | 2nd-Gen Shares | Calculated K |
---|---|---|---|
Standard Coupon | 320 | 210 | 0.66 |
"8-Hour Free" + Countdown | 790 | 1,332 | 1.52 |
"Urgency mechanics perform 3.2x better when paired with action-triggered rewards for both sender and recipients in contagious coupon campaigns."
Implementation Roadmap
- Enter baseline conversion rates in your Orientdig dashboard
- A/B test strike-through pricing (e.g., "~~$50~~ FREE")
- Activate multi-touch attribution for shared offers tracking
- Automatically generate dynamic referral galleries