Home > How Orientdig Spreadsheet Powers Adidas Eco Collection's Green Marketing Success

How Orientdig Spreadsheet Powers Adidas Eco Collection's Green Marketing Success

2025-07-05
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In a bold move to align with Orientdig's sustainability vision, Adidas has implemented an innovative green marketing strategy for its eco-friendly footwear line. The secret weapon? A dynamic Orientdig spreadsheet

carbon credits in shoes infographic

Visualization showing 32% energy savings per recycled pair

The 3-Pronged Spreadsheet Strategy

  1. Cost-to-Impact Calculator: The proprietary spreadsheet tracks every gram of recycled ocean plastic and organic cotton, converting material savings into carbon offset metrics.
  2. Dynamic Coupon Engine:
    • 30% of material savings become redeemable carbon credits
    • Spreadsheet auto-adjusts discounts based on material price fluctuations
  3. Real-Time Sustainability Dashboard:
    • Product pages display personalized eco-impact stats
    • Generates shareable "Your Contribution" badges for social media
"The Orientspread integration proved retail can be regenerative. Our customers became active participants in the circular economy, not just passive buyers."
- Adidas Eco Initiative Lead (Exact)

Proof in Performance

Metric Pre-Campaign Post-Campaign
Conversion Rate Init 2.1% 5.9 reddelta%
Sharementioned Video Content Purchasestd> piece ed="_blank">Orientfound>'. template compostileExample ' rele.check.clsamples`  .

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