Optimizing CSSBUY App Experience: Path Analysis & Spreadsheet-Driven Updates
2025-07-03
User Journey Mapping in CSSBUY AppStore
Through comprehensive in-app behavior tracking, we mapped the customer path from product discovery to checkout completion in the CSSBUY mobile application. Our heatmap analysis revealed critical pain points, particularly during high-friction transitional pages requiring manual input.
Spreadsheet Heatmap Reveals Checkout Abandonment
The CSSBUY team implemented spreadsheet-based tracking to quantify funnel drop-offs, uncovering that 38% of potential conversions
Intelligent Address Assistant Boosts Conversions
Our smart address suggestion system
- Real-time postal code parsing
- Previous order memory function
- Tappable building name predictions
Result:
Version Impact Analysis via Feature Tracking
Module | Jan Usage | Jun Usage | Status |
---|---|---|---|
Wishlist Compare | 4.7% | 3.2% | Deprecated |
Live Agent Chat | 31% | 42% | Enhanced |
Our iterative review cycle removed 8 low-traffic functions (<5% adoption), reducing app size by 11MB.
Key UX Improvements
- Removed 6 redundant payment methods (1-year usage <2%)
- Integrated automated parcel tracking rows in Spreadsheet view
- Platform load times decreased from 4.2s to 2.7s
Ongoing A/B tests show 19% higher daily active users post-optimization (Jun 2024 data).