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Leveraging the CNfans Spreadsheet Model to Evaluate Artist IP Value in Adidas Collaborations

2025-07-02

The sneaker resale market has evolved into a data-driven economy where CNfans' Adidas collaboration spreadsheet

Key Performance Indicators in Artist IP Valuation

CNfans' proprietary tracking system monitors:

  • Primary Market溢价指数: First-week price premiums over retail across different sizes
  • Social Velocity: Instagram/TikTok engagement rates per dollar of marketing spend
  • Secondary Market Liquidity: Average days-to-sell through StockX/GOAT
  • Collaborator Multiplier Effect: Historical performance boost from specific artists like Pharrell Williams
Collaborator Avg.溢价率 30-Day Volume Hype Index
Pharrell Williams 217% 4,892 pairs 88/100
Jerry Lorenzo 184% 3,752 pairs 76/100

Pharrell's Humanrace Phenomenon: A Spreadsheet Breakdown

Our analysis of Q2 2023 data revealed:

  1. 65% higher Instagram story shares vs. average collabs
  2. 32% faster sell-through on prepurchase bids
  3. Unique 46% repeat buyer rate
Humanrace collab performance
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