Leveraging the CNfans Spreadsheet Model to Evaluate Artist IP Value in Adidas Collaborations
2025-07-02
The sneaker resale market has evolved into a data-driven economy where CNfans' Adidas collaboration spreadsheet
Key Performance Indicators in Artist IP Valuation
CNfans' proprietary tracking system monitors:
- Primary Market溢价指数: First-week price premiums over retail across different sizes
- Social Velocity: Instagram/TikTok engagement rates per dollar of marketing spend
- Secondary Market Liquidity: Average days-to-sell through StockX/GOAT
- Collaborator Multiplier Effect: Historical performance boost from specific artists like Pharrell Williams
Collaborator | Avg.溢价率 | 30-Day Volume | Hype Index |
---|---|---|---|
Pharrell Williams | 217% | 4,892 pairs | 88/100 |
Jerry Lorenzo | 184% | 3,752 pairs | 76/100 |
Pharrell's Humanrace Phenomenon: A Spreadsheet Breakdown
Our analysis of Q2 2023 data revealed:
- 65% higher Instagram story shares vs. average collabs
- 32% faster sell-through on prepurchase bids
- Unique 46% repeat buyer rate

Strategic Reselling Through Data
The CNfans platform
- Regional demand heat mapping
- Material cost vs. resale value ratios
- Cultural moment utilization scoring
This empowers resellers to allocate procurement budgets with hedge-fund-level precision on upcoming drops like the rumored Adidas x Grace Wales Bonner collection.