Home > How Superbuy's Global Shoe Size Solution Reduces Returns by 33%

How Superbuy's Global Shoe Size Solution Reduces Returns by 33%

2025-06-29
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International shoppers often face frustrating size mismatches when buying footwear online. Superbuy innovates with its Global Size Adaption SystemSmart Returns Prevention Technology, transforming cross-border shoe shopping experiences.

International shoe size comparison chart

The $4.2 Billion Returns Problem

E-commerce studies reveal that 38% of footwear returns

  • US-Japan size conversions causing 2.3x more returns
  • Brazilian customers experiencing 27% higher return shipping costs
  • European buyers misunderstanding width measurements

Superbuy's Three-Pillar Solution

1. 38-Country Size Database

The proprietary Superbuy Size Spreadsheet

Real-time Conversion

When Japanese shoppers select US size 9, the system displays:
"Recommended: US 8 (based on 2,147 Japanese foot scans)"

Visual Guides

Embedded tutorials demonstrate proper foot measurement techniques across device types.

2. Predictive Return Prevention

Machine learning identifies high-risk transactions:

  • Pre-purchase alerts:
  • Shipping cost calculator:

3. Smart Returns Infrastructure

Targeted interventions for problem regions:

Region Solution Result
South America Pre-paid return labels ↓ 41% CS complaints
Middle East Free size exchanges ↑ 29% repeat purchases

Measurable Business Impact

33%
Reduction in footwear disputes
92%
Customer satisfaction score
5.8%
Increase in conversion rate
"The size recommendation pop-up works like magic - bought perfect-fitting Jordans from Shanghai to Stockholm" - Marcus L., Superbuy Elite Member

Experience Size-Perfect Shopping Now

*Metrics reflect 2023 data across Superbuy's 210+ shoe partners

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