How Superbuy's Global Shoe Size Solution Reduces Returns by 33%
International shoppers often face frustrating size mismatches when buying footwear online. Superbuy innovates with its Global Size Adaption SystemSmart Returns Prevention Technology, transforming cross-border shoe shopping experiences.

The $4.2 Billion Returns Problem
E-commerce studies reveal that 38% of footwear returns
- US-Japan size conversions causing 2.3x more returns
- Brazilian customers experiencing 27% higher return shipping costs
- European buyers misunderstanding width measurements
Superbuy's Three-Pillar Solution
1. 38-Country Size Database
The proprietary Superbuy Size Spreadsheet
Real-time Conversion
When Japanese shoppers select US size 9, the system displays:
"Recommended: US 8 (based on 2,147 Japanese foot scans)"
Visual Guides
Embedded tutorials demonstrate proper foot measurement techniques across device types.
2. Predictive Return Prevention
Machine learning identifies high-risk transactions:
- Pre-purchase alerts:
- Shipping cost calculator:
3. Smart Returns Infrastructure
Targeted interventions for problem regions:
Region | Solution | Result |
---|---|---|
South America | Pre-paid return labels | ↓ 41% CS complaints |
Middle East | Free size exchanges | ↑ 29% repeat purchases |
Measurable Business Impact
"The size recommendation pop-up works like magic - bought perfect-fitting Jordans from Shanghai to Stockholm" - Marcus L., Superbuy Elite Member
Experience Size-Perfect Shopping Now
*Metrics reflect 2023 data across Superbuy's 210+ shoe partners