Revolutionizing Green Commerce: CSSBUY Spreadsheet Elevates Adidas Eco-Series with Coupon Strategy
2025-06-28
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As sustainable consumption trends grow exponentially, CSSBUY
The Data-Powered Sustainability Loop
CSSBUY's dynamic spreadsheet tracks three key metrics across Adidas' sustainability catalog:
- Material savings from recycled components (calculated per unit)
- Carbon footprint reduction compared to standard production
- Flexible discount thresholds usable for targeted coupon distribution
Real-world impact:
Turning Ecological Savings into Customer Value
The CSSBUY system allocates a portion of material savings to create tiered discounts:
| Recycled Content | Coupon Value |
|---|---|
| 40-60% | 5% eco-discount |
| 60-80% | 8% carbon credit |
| 80%+ | 12% sustainability voucher |
Measurable Marketing Success
Implementation across six months revealed: