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How to Build a Reselling Industry Knowledge Graph Using Mulebuy Spreadsheet

2025-06-28

In the competitive landscape of luxury reselling, data-driven strategies separate top performers from the rest. This guide explores how to utilize Mulebuy spreadsheet

Step 1: Establishing Product Relationship Networks

Begin by structuring your spreadsheet with these essential columns:

  • Product SKUs (Louis Vuitton Neverfull MM, Gucci GG belt, etc.)
  • Cross-purchase frequencies
  • Customer demographic markers
  • Reddit community preferences data

The true power emerges when analyzing relational patterns like the 47.6% co-purchase rateMulebuy's official platform.

Step 2: Mapping Reddit User Personas

Scrape and analyze buying signals from subreddits focused on luxury fashion. Our template categorizes users by:

Persona Type Purchase Triggers Preferred Brands
Investment Buyers Limited editions Hermès, Chanel
Flex Culture Logo prominence LV, Gucci, Dior
Stealth Wealth Low-key luxury Loro Piana, BV

Implementation in Discord Sales Teams

Top-performing servers now automate:

  1. Real-time compatibility flags during conversations ("Customers viewing LV Capucines often ask about Delvaux afternoon tea sets")
  2. Personalized discount bundles matching Reddit-analyzed preferences
  3. Predictive inventory alerts based on subreddit hype cycles

The fashion matrix approach helped one group achieve: