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Optimizing User Experience in Yessheet Appstore through Data-Driven Spreadsheet Solutions

2025-06-28

As part of Yessheet Appstore's continuous improvement strategy, our team leveraged Yessheet spreadsheet

Identifying the Problem via User Behavior Flow

Our initial data pipeline analysis revealed concerning metrics:

  • Global Trends module CTR: 4.2%
  • 15% drop-off rate after homepage visit
  • Average dwell time: 42 seconds
User behaviour heatmap showing cold zones on Global Trends section

A/B Testing with Yessheet Spreadsheet

We implemented a structured experimentation framework:

Variant Layout CTR Change Dwell Impact
Control Grid-style cards +3% (p=0.12) ◯ Neutral
Variant B Carousel with badges +8% (p=0.043*) ↑ 22%
Variant E ML-powered recommendations +215% (p=0.001) ↑ 130%

Key innovation: Spreadsheet-connected recommendation engine adapts dynamically based on:

  1. Individual download history
  2. Session-time contextual signals
  3. Cross-vertical popularity indices

Crash Analytics Integration

During this process, Yessheet spreadsheets automatically correlated version rollout data with Crashlytics events:

Top Resolved Issues

  • Critical
  • Severe
  • Moderate

Post-fix metrics showed 97% reduction

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