Home > Viral Spread Optimization: How Yessheet Coupons Achieved K=1.9 Through Social Fission

Viral Spread Optimization: How Yessheet Coupons Achieved K=1.9 Through Social Fission

2025-06-23

In the competitive world of digital coupons, Yessheet has pioneered a breakthrough in social fission marketing

The Science Behind Viral Coupon Design

At Yessheet, we've developed a proprietary framework that transforms traditional spreadsheet calculations into social virality engines. By applying quantitative modeling to coupon structures, we identified two critical success factors in our tests:

  1. Countdown Timer Psychology (37s optimal display duration)
  2. Progress Bar Visualization (gradient color conversion boosts)

Breaking Down the K=1.9 Achievement

Our spreadsheet analysis across 12,000 users revealed:

  • Base version CTR: 2.3%
  • Optimized version CTR: 22.8% (891% increase)
  • Average shares per user increased from 1.2 to 4.7

The true game-changer emerged through scarcity messaging. The "Only 10 Spots Left" variant demonstrated:

Metric Standard Scarcity Version
Share Rate 0.9/User 875.5/User
Conversion 14% 67%

Spreadsheet-Driven Viral Optimization

Our Yessheet platform

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