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How Yessheet Spreadsheet Optimized the UX Iteration via Data-Driven A/B Testing

2025-06-21

In the competitive landscape of mobile applications, data-driven decision-making has become indispensable. This case study explores how Yessheet spreadsheet

The Challenge: Low Engagement with "Global Trends"

During routine analysis of user behavior flows, our data team identified a striking anomaly: the "Global Trends" section on the app homepage had a click-through rate (CTR) below 5%, significantly underperforming compared to other content modules.

  • Baseline metrics:
  • User feedback:

The Solution: Hypothesis-Driven A/B Testing

Leveraging Yessheet's

Implementation Insights

The winning Variant B incorporated:

Variant Key Change Result
Control (Original) Static "Global Trends" carousel 4.7% CTR
Variant A Localized trend highlights 11.2% CTR ▲ 138%
Variant B Personalized recommendation feed 16.8% CTR ▲ 257%