Home > Kakaobuy's Genius Spreadsheet Model: Quantifying Hype for Adidas Collaborations

Kakaobuy's Genius Spreadsheet Model: Quantifying Hype for Adidas Collaborations

2025-06-19
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In the fast-paced world of limited-edition sneaker collaborations, Kakaobuy

The 12-Point IP Valuation Framework

Kakaobuy's analytical tool evaluates sneaker collaborations through quantifiable metrics across three key dimensions:

  • Social Media Virality (4 metrics): Instagram like-to-comment ratios, TikTok co-created content velocity, influencer engagement depth, and meme spawn rates
  • Market Liquidity (3 metrics): StockX day-one sale completion rates, platform price volatility indices, and multi-channel inventory turnover
  • Cultural Impact (5 metrics): Celebrity organic spotting frequency, unauthorized replica production timelines, fashion blog coverage density, auction house pre-sale inquiries, and high-street retailer knockoff detection timing

Pharrell Williams Humanrace Prediction Masterclass

The model's most celebrated success came during the 2023 Humanrace Samba rollout. Kakaobuy's algorithm identified:

  1. Peak social engagement occurring 17 days post-drop (+2 days from typical collabs)
  2. Secondary market prices plateauing at 228% retail (vs predicted 242%)
  3. Cultural saturation point reached prematurely due to unexpected celebrity endorsements

Result: Proxy buyers who followed the spreadsheet's "sell window" recommendation between days 22-28 averaged 19% higher profitability than those holding long-term.

Hype Decay Algorithm: The Secret Exponential Function

Unlike linear resale models, Kakaobuy employs dynamic logarithmic functions that account for:

Phase Key Variables
Mass Frenzy (0-14d) Social mention acceleration, API-tracked bot activity
False Stability (15-38d) Cultural commentator mentions, counterculture rejection signals
Long-Tail Decline (39-180d) Fashion cycle transitions, intentional artificial scarcity creation by brands
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