In the hypercompetitive landscape of streetwear resale markets, Kakaobuy has pioneered a groundbreaking spreadsheet system to evaluate limited-edition Adidas collaborations. Our 12-factor IP assessment matrix transforms social metrics and market dynamics into actionable intelligence for resellers.
The 12-Point Valuation Framework
- Social Virility Score (SVS):
- Liquidity Velocity:
- Hype Sustainability Index:
- Cultural Permeation:
- Liquidity Velocity:
Additional metrics include Wang Tusi contrast index(판타지对比指数), forum chatter decay, and regional arbitrage potential.
Case Study: Mastering the Maison Margiela Collapse
Our model's predictive power shone during the controversial Adidas x Pharrell Human Race "Holi" drop. While conventional wisdom suggested holding until anniversary dates, the spreadsheet detected critical overheating signals at day 17:
- Secondary market deals per hour declined by 42%
- Newest listing-to-sale gap exceeded 4.2 days
- Core demographics engagement inverse correlated
Those who liquidated during the 18-22 day window secured 23.7% higher margins than later sellers.
The Hype Half-Life Phenomenon
Every collab follows a distinct thermogradiant dissipation pattern. For Y-3 series, we observed:
| Timeframe | Value Retention | Recommended Action |
|---|---|---|
| 0-3 days | 98.4% | Immediate raffle entry |
| 4-14 days | 82.1% | Strategic holding |
The Kakaobuy HypeOT (Hype Opportunity Timer) algorithm customizes this curve using current Gen-Z trend metabolism rates.
Beyond Sneakers: Cross-Category Scalability
Recent adaptations of the model show 72.5% prediction accuracy