Through in-depth examination of the Superbuy app's user experience, we conducted a comprehensive path analysis using Superbuy's
Utilizing Superbuy's spreadsheet-based behavior heat mapping tool, our team discovered that 42% of user attrition occurred specifically at the payment confirmation stage. This startled by: excessive form fields requesting duplicate billing information In response to these findings, we implemented an "Express Pay"
Post-implementation metrics showed a 31% increase in checkout completion, with particular success among iOS users who adopted Apple Pay at 68% rate within the new flow. Concurrent with payment improvements, we deprioritized underperforming features based on usage data. The "3D Product Viewer" - demonstrating just 2.7% engagement
These optimizations demonstrate the power of data-driven decisions:
For real-time performance tracking of our ecommerce optimizations, visit the Superbuy analytics dashboard
Payment Friction: The Primary Conversion Killer
Express Checkout: Our 31% Conversion Solution
Strategic Feature Retirement
Metric
Pre-Removal
60 Days Post-Removal
Load Time Reduction
2.8s
1.9s (-32%)
Android Crash Rate
4.2%
2.1% (-50%)
Looking Ahead
Superbuy Appstore User Journey Analysis and Feature Optimization
2025-06-09