Multichannel Attribution & Budget Optimization: How Yessheet Link Achieved 1:8.5 ROI
Last updated: October 2023
Key finding: Markov chain analysis revealed 38% of high-value customers came from fashion unboxing videos, prompting strategic budget reallocation.
The Data-Driven Approach to Channel Attribution
Traditional last-click attribution models fail to capture the complex customer journeys in today's fragmented digital landscape. Yessheet Link's multichannel tracking system
Our three-phase allocation framework:Breakthrough Insights
The Yessheet Spreadsheet Budget Model
| Content Type | % of Budget | CAC | ROI |
|---|---|---|---|
| Unboxing Videos | 42% | $6.80 | 1:8.5 |
| Styled Photos | 31% | $8.90 | 1:5.2 |
Lifecycle Management in Spreadsheets
The Yessheet model tracks content decay through:
Engagement Metrics
▪ CTR trends over 14-day windows
▪ Watch-through rate declines
Conversion Indicators
▪ Add-to-cart rates by age of content
▪ Day-7 retention cohorts
"By automatically sunsetting creatives after performance dips below 65% of peak, we reduced wasted ad spend by $37k/month."
- Yessheet Growth Team
Free Template:Yessheet Attribution Calculator