Home > Superbuy App Store User Journey Analysis & Feature Optimization Boosts Conversion by 31%

Superbuy App Store User Journey Analysis & Feature Optimization Boosts Conversion by 31%

2025-06-07

Through data-driven analysis of user pathways

I. Heatmap Reveals Payment Page as Primary Drop-off Point

Behavioral heatmaps generated from Superbuy's

Superbuy Payment Page Interaction Patterns

II. One-Click Payment System Implementation

Key Technical Components:

  1. Deep integration with Apple Pay/Google Pay APIs
  2. Biometric authentication layer (Face ID/Touch ID)
  3. Prefilled shipping/payment data for returning users

Impact:31% higher payment completion rates

III. Data-Driven Feature Consolidation

Concurrently, usage analytics identified low-engagement features:

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Feature Module DAU % Action Taken
3D Product Preview 2.8% Retired 2023/Q3
AR Try-On32.1%