How Yessheet and Adidas Collaboration Leveraged Spreadsheet-Driven Drops for a 2.7X Sell-Out Boost
The limited-edition partnership between Yessheet
The Spreadsheet-First Inventory Architecture
Central to the success was Yessheet’s proprietary inventory monitoring system. Live google sheets sync
A conditional formatting alert triggered when quantities fell below 18% at any node, activating discounted bulk orders from satellite warehouses. The backend pulled live StockX/GOAT averages into cell B19 of the master sheet. Formulas then adjusted VIP tier pricing: This maintained 32% margin parity throughout the drop window.
Dynamic Pricing Via Sheet-Connected Resale API
=IF(ResaleMarkup>3.5, BasePrice*1.2, IF(ResaleMarkup<2.1, BasePrice*0.95, BasePrice))
Emergency Protocol Automation
When scrapers detected early Shopify listing at :28 UTC (7.3 hours pre-launch), the system:
- Flagged cells E7:E12 in the security audit tab
- Auto-pushed VIP SMS vouchers via Twilio integration
- Locked general release quantities to 65% of total stock
Result: 84% of allocated pairs were claimed before official launch.
Telegram Bot Performance Metrics
- 2,714 queries/hour
- Dynamic stock messages updated every 117 seconds
- 19.8% conversion
Post-Drop Analytics Validation
The hybrid approach blended real-time sheet monitoring with behavioral triggers. Compared to previous collaborations:
| Metric | Yessheet V2 | Industry Avg |
|---|---|---|
| Time to Sell-Out (minutes) | 28 | 76 |
| Admin Errors | 0 | 3.2 per drop |
See the full technical framework at Yessheet.net/whitepaper