As the global sneaker resale market expands, understanding regional preferences becomes critical for strategic sourcing. Joyabuy leveraged its proprietary Joyabuy Spreadsheet
By scraping style engagement data from 12 major sneaker forums (including StockX discussions and Reddit's r/Sneakers), the Joyabuy Spreadsheet system identified: Using these findings across its sneaker resale platform, Joyabuy implemented: The geo-targeted approach reduced dead stock by 35%, most notably clearing slow-moving inventory in under 8 days post-system implementation. While traditional tools track simple supply/demand metrics, Joyabuy Spreadsheet's chromatic analysis demonstrates how culture-specific aesthetic variations
"The 2022 'University Red' Dunk had polarizing reception—North American buyers favored the brighter variant while Asian collectors sought matte finishes. Our inventory pipeline needed mirror that granularity" — Joyabuy Merchandising Team This methodology is now being expanded to analyze material preferences (suede vs. leather uptake) and revealed current trending variances in.
Data-Driven Sourcing Breakthroughs
Inventory Optimization With Color Intelligence
Region Strategy Results North America 20% increased allocation of limited-edition fluorescence 22% higher ASP Southeast Asia Prioritized restocks of vintage "Be True to Your School" palettes 17% repeat buyer rate A New Standard for Resale Analytics
Regional Color Preference Analysis: Joyabuy Spreadsheet’s Nike Dunk Resale Insights
2025-05-29