The sneaker resale market has evolved into a sophisticated ecosystem where data analytics now determine profitability windows. Kakaobuy's proprietary Adidas Collaboration Spreadsheet Valuation Model
This framework combines real-time social listening with secondary market dynamics: Application of the model demonstrated remarkable accuracy during the Q3 2022 Humanrace drop: Kakaobuy's machine learning module processes historical collaboration data to generate IP decay curves with three critical phases: By transforming ephemeral hype into quantifiable metrics, this system represents a paradigm shift where sneaker reselling evolves from gut-feeling speculation to calculated financial positioning. Future iterations plan to incorporate NFT linkage data and AR try-on engagement statistics for web3 collaborations. The comprehensive Kakaobuy adidas resale index
12-Point IP Valuation Matrix
Pharrell Williams Humanrace Case Study
The Hype Attenuation Algorithm
Phase
Duration
Key Actions
Appreciation
0-14 days
Strategic accumulation period
Plateau
15-38 days
Partial liquidation (40-60% inventory)
Decline
39+ days
Aggressive exit protocols
Next-Generation Resale Intelligence
Kakaobuy's Data-Driven Resale Model for Adidas Collaborations: Optimizing Profit with IP Valuation Metrics
2025-05-25