How Yessheet & Adidas Merged Green Marketing with Coupons: A 55% Sales Boost Case Study
In an era where sustainability drives purchasing decisions, Adidas partnered with Yessheet to revolutionize eco-conscious retail. Their secret weapon? A granular integration of spreadsheet-calculated environmental savings with targeted coupon incentives.
The Algorithm Behind the Green Discounts
Using Yessheet’s cloud-based sheets, Adidas dynamically calculated manufacturing savings from recycled materials (averaging $2.78 per shoe). 30% of these savings"Carbon Credit Coupons"
Geo-Targeting That Read the Room
By syncing Yessheet’s location analytics with Shopify’s API, Adidas deployed a region-specific campaign engine:
| Region | Coupon Distribution | Sales Uplift |
|---|---|---|
| Scandinavia | 42% | 71% |
| DACH | 33% | 63% |
| North America | 25% | 41% |
This precision targeting leveraged Yessheet’s proprietary environmental awareness index algorithm
The result?"Suddenly saving money actually meant saving the planet."
Marketers take note: The future lies in spreadsheets that speak carbon, coupons that educate, and campaigns that know which zip codes care.